Privacy policy

Last Updated: June 15, 2026  (Effective Date)

NOTICE OF RECENT UPDATE

We have updated this Privacy Policy to provide greater transparency regarding our use of website tracking technologies, including pixels and cookies, and to better describe your choices and rights. Please review it carefully. Continued use of our Services constitutes your acknowledgment and acceptance of these practices.

Da Vinci Medical (“we,” “us,” or “our”) operates this website and online store, including all related information, content, features, tools, products, and services (the “Services”). The Services are powered by Shopify. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

This Policy is intended to comply with applicable laws, including the California Consumer Privacy Act (CCPA/CPRA), California Online Privacy Protection Act (CalOPPA), and other federal and state privacy laws. If you have questions, contact us using the details below.

By accessing or using the Services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use the Services.

Personal Information We Collect

We collect the following categories of personal information (information that identifies or can reasonably be linked to you):

  • Contact and Account Information: Name, email address, phone number, billing/shipping address, username, password, preferences, and settings.

  • Financial and Transaction Information: Payment card details, transaction history, items viewed, added to cart, wish list, purchased, returned, or exchanged.

  • Communications: Information you provide when contacting customer support or interacting with us.

  • Device and Technical Information: IP address, device type, browser type, operating system, and unique identifiers.

  • Usage and Behavioral Information: How you interact with the Services (pages viewed, navigation, clicks, session duration, etc.).

  • Inferences: Drawn from the above data to personalize your experience.

We do not knowingly collect personal information from children under the age of 18 (or the age of majority in your jurisdiction). If we become aware that we have, we will delete it.

Sources of Personal Information

  • Directly from you.

  • Automatically through cookies, pixels, web beacons, and similar technologies when you use the Services.

  • From service providers (e.g., Shopify, payment processors).

  • From third-party partners (with your consent or as permitted by law).

Tracking Technologies and Online Advertising (Meta Pixel / _fbp Cookie and Similar Tools)

We use tracking technologies, including the Meta Pixel (which sets the _fbp cookie) and other similar pixels, cookies, and tags provided by third parties such as Meta (Facebook), Google, and others. These tools collect and transmit data in real time about your interactions with our website, such as:

  • Page views and navigation.

  • Items viewed, added to cart, or purchased.

  • Certain clicks, form submissions (where permitted), and session information.

  • Device and browser data.

Purposes: These technologies help us measure advertising effectiveness, deliver personalized ads on other platforms (including Meta platforms), analyze site usage, improve the Services, and prevent fraud. Data may be shared with these third parties for their own purposes, including targeted advertising.

We use a cookie consent management platform (or equivalent banner) that allows you to accept or reject non-essential cookies and tracking technologies, particularly those used for marketing and advertising. Essential cookies (necessary for site functionality, security, and fraud prevention) cannot be disabled.

You can manage preferences through the banner on our site, Global Privacy Control (GPC) signals (which we honor), or your browser settings. Opting out may limit certain features or personalization.

For more information on Meta’s practices, visit Meta’s Privacy Policy. We encourage you to review third-party policies, as we are not responsible for their practices.

How We Use Personal Information

We use personal information for the following purposes:

  • To provide, fulfill, tailor, and improve the Services (including order processing, shipping, returns, account management, and personalized recommendations).

  • For marketing and advertising (emails, texts, personalized ads), subject to your opt-out rights.

  • For security, fraud prevention, and authentication.

  • To communicate with you (support and transactional notices).

  • For legal compliance, audits, or business transactions (e.g., mergers).

  • As otherwise described in this Policy.

How We Disclose Personal Information

We disclose personal information only as described below:

  • To Shopify and other service providers (payment processing, analytics, fulfillment, IT, customer support).

  • To advertising and marketing partners (e.g., Meta) for the purposes described above.

  • When you direct or consent to disclosure (e.g., social logins, shipping).

  • To affiliates or in connection with a business transfer.

  • To comply with law, legal process, or to protect rights and safety.

Relationship with Shopify: The Services are hosted by Shopify Inc. (“Shopify”). Shopify collects and processes certain personal information on our behalf to provide and operate the Services. Shopify also collects and processes personal information for its own purposes as described in Shopify’s Privacy Policy. We encourage you to review Shopify’s Privacy Policy and to visit Shopify’s privacy rights portal or contact Shopify directly to exercise any rights you may have with respect to data Shopify processes independently of us. We are not responsible for Shopify’s independent data collection and processing practices.

We do not “sell” personal information as defined under CCPA/CPRA for monetary consideration, but we do engage in sharing for targeted advertising purposes, for which you have opt-out rights.

Your Rights and Choices

Depending on your location (particularly if you are a California resident), you may have the following rights with respect to your personal information:

  • Access/Know: Request details about the categories and specific pieces of personal information we have collected about you.

  • Deletion: Request deletion of your personal information, subject to certain legal exceptions (e.g., to complete a transaction, detect fraud, or comply with legal obligations).

  • Correction: Request correction of inaccurate personal information we maintain about you.

  • Opt-out of Sale/Sharing/Targeted Advertising: Opt out of the sale or sharing of your personal information for cross-context behavioral advertising or targeted advertising purposes. You may submit such requests through our cookie consent management banner, by transmitting a valid Global Privacy Control (GPC) signal (which we honor), or by contacting us directly. We process these requests promptly and without undue delay.

  • Portability: Request to receive a copy of your personal information in a portable, structured, commonly used, and machine-readable format (where technically feasible).

  • Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights under applicable law.

To exercise any of these rights, please email us at info@davincimedicalusa.com or use any self-service tools available on our website. We may require reasonable verification of your identity before processing your request. If you designate an authorized agent to make a request on your behalf, we may require proof of authorization (such as a signed permission or power of attorney) and verification of the agent’s identity.

You may opt out of receiving promotional emails and marketing communications at any time by clicking the “unsubscribe” link included in those messages. Please note that even after opting out of promotional communications, we may continue to send you important transactional, account, or service-related messages that are necessary to provide the Services.

If you have concerns about how we handled your request or wish to appeal a decision, please contact us using the information below. California residents may also file a complaint with the California Privacy Protection Agency (CPPA) or pursue other remedies available under the CCPA/CPRA.

For personal information collected and processed by Shopify independently, please refer to Shopify’s Privacy Policy and exercise your rights directly through Shopify’s privacy portal or contact methods.

Security

We implement reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect and maintain. However, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information transmitted over the internet or stored electronically carries inherent risks of interception, unauthorized access, or loss. We are not responsible for any security breaches or data incidents that occur beyond our reasonable control despite our safeguards.

Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to provide the Services, to comply with our legal obligations, to resolve disputes, to enforce our agreements, or as otherwise permitted or required by applicable law. When retention is no longer necessary, we will securely delete or anonymize the information in accordance with our data retention practices.

International Transfers

If you are accessing the Services from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States or in other jurisdictions where we or our service providers (including Shopify) maintain facilities. These jurisdictions may have data protection laws that differ from those in your country of residence. For transfers of personal information from the European Economic Area (EEA), the United Kingdom, or Switzerland, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the relevant authorities or other lawful transfer mechanisms.

Third-Party Links

Our Services may contain links to third-party websites, applications, or services that are not operated or controlled by us. This Privacy Policy does not apply to those third parties. We are not responsible for the privacy practices, content, or security of any linked third-party sites or services. We encourage you to review the privacy policies and terms of any third-party websites or services you visit or use.

Children’s Data

Our Services are not directed to children under the age of 18 (or the age of majority in your jurisdiction), and we do not knowingly collect, solicit, or process personal information from children. If we become aware that we have collected personal information from a child without verified parental consent where required, we will promptly delete that information. If you believe we may have collected information from a child, please contact us immediately using the details below.

Changes to This Privacy Policy

We may update or revise this Privacy Policy from time to time to reflect changes in our business practices, the Services we offer, the technologies we use, legal requirements, or other reasons. When we make material changes, we will update the “Last Updated” date at the top of this page and, where required by applicable law, provide additional notice (such as by email or prominent notice on our website). Your continued access to or use of the Services after any such changes constitutes your acknowledgment of the updated Privacy Policy and your agreement to be bound by its terms.

Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or our privacy practices, please contact us at:

Da Vinci Medical

220 Newport Center Drive, #11-239

Newport Beach, CA 92660

Email: info@davincimedicalusa.com